Taytay Tiangge is known for its affordable and trendy ready-to-wear clothes, earning its title as the Garments Capital of the Philippines. It has played a vital role in the local economy, providing livelihoods for countless micro, small, and medium enterprises (MSMEs).
Impact of the Pandemic
The COVID-19 pandemic greatly affected Taytay Tiangge's operations and sellers due to:
1. The rise of online selling, which shifted buyer behavior toward digital platforms
2. Changes in consumer preferences
3. Temporary adaptation by sellers such as producing medical garments and trying out online selling
Challenges Faces by Vendors
1. A significant decline in foot traffic post-pandemic
2. Limited knowledge in online advertising
3. Lack of financial resources to upgrade or compete
4. Minimal marketing support from the local government
5. Tough competition from both local and international online sellers
Why Taytay Tiangge Matters
Despite the growth of online shopping, physical stores at Taytay Tiangge remain important because they:
1. Serves as a hub of creativity for local creators,
2. A source of affordable fashion for customers,
3. Provides a livelihood for Taytayeños that supports everyday Filipino communities
4. Offer a unique, personal shopping experience that can be found in Taytay
5. Contribute to local identity and culture as Filipinos
